Search engines are a constantly changing landscape. Google, Yahoo!, and Bing, which account for the vast majority of internet searches, tweak their search algorithms frequently to help provide the best user experience. These algorithms include factors like historical data, keyword matching, and many more.
Your site can be great, but it will do you no good if nobody sees it. The purpose of search engine optimization (SEO) is to make your website rank higher on a search engine results page (SERP). Because search engine algorithms are wise to manipulation by web designers, the best way to rank highly is to make your page relevant. Relevance is refined through page content, appropriate meta tags, and links from other associated websites.
Local targeting is paramount to SEO success. If you’re a dentist, then you don’t want to try to target the entire world when someone is looking for a dentist, nor does the search engine user want that. You want to reach people close to you who could benefit from the services you provide. To that end, Google has placed a great deal of emphasis on local search. Furthermore, to benefit its users, Google is also looking for websites that are mobile-friendly. Our websites at Denali Creative now feature responsive design, optimizing the appearance for all devices.
Improve the visibility of your website through effective Search Engine Optimization (SEO). Go to the experts at Denali Creative to ensure you target what your patients are searching for.
Search Engine Marketing can get you leads. As most people are aware, Google is one of the largest companies in the world. Its primary source of income is its advertising platform AdWords. AdWords displays pay-per-click (PPC) ads side-by-side with Google’s organic results, allowing more people to fine your site. AdWords and various platforms like it are called Search Engine Marketing (SEM), and are offered on all major search engines.
Correctly configured, SEM campaigns can target consumers at any stage of the buying cycle. Search Engine Marketing has a great deal of potential, and can generate cost-effective leads for almost any business. Our agency is a Google Partner, certified in AdWords, and can help you reach your goals through SEM.
Here’s the low down on social media. No big secret, it’s supposed to be social. You have to interact, comment, like and discuss events happening in real time – near you. No one can be in your practice like someone from your practice. Our social media philosophy is a two-part method.
This ensures that you pages are always optimized with the latest social media changes, while remaining relevant to your fans and followers.
- WE optimize and maintain your social media profiles with posts and campaigns
- YOU post personable content specific to your practice