It’s been almost 20 Years since my good friend Mike Malley wrote an article for CRS Today that changed the course of my Career, “The LASIK Rainmakers.” It’s an article that highlights the significance of hiring a well-trained, knowledgeable LASIK coordinator for a successful LASIK practice. A skilled LASIK coordinator not only understands the latest refractive developments but also listens to potential patients, creating realistic expectations, managing patient interactions, and converts potential patients to surgery. An example in this article emphasizes this role’s crucial impact, where a new LASIK coordinator (Me and Cory) significantly increased a practice’s surgical volume and average selling price within months. The article concludes by suggesting key attributes for a successful LASIK coordinator, including product knowledge, rapport-building and sales skills, honesty, confidence, and a vested interest in their work.
Read the full article HERE
