FOCUS / 01
Healthcare only, since 2006
LASIK, cataract and premium IOL, keratoconus, dry eye, implants, cosmetic dentistry, med spa. We know the patient journey for elective care because it's all we do.
Denali Creative is an AI-powered growth partner for ophthalmology, LASIK, cataract, dental, and elective practices — SEO & AEO, Google Ads, medical web design, and broadcast-quality video that turn searches into scheduled patients.
Since 2006 we've worked exclusively with medical, dental, and elective surgery practices. Every strategy starts with procedure economics, patient psychology, and your market — not a template.
LASIK, cataract and premium IOL, keratoconus, dry eye, implants, cosmetic dentistry, med spa. We know the patient journey for elective care because it's all we do.
AI accelerates research, content, and ad optimization. Nineteen years of healthcare marketing judgment decides what actually ships. Speed without the sameness.
4K video, doctor content, patient education, and YouTube strategy produced in-house — no outsourced crews, no stocky sameness, full brand control.
Eight disciplines, one integrated growth system — strategy, search, advertising, web, and video working from the same plan.
AI-accelerated market research, competitive intel, and growth planning tuned to your procedures and payor mix.
Explore →Medical website design built for trust, speed, Core Web Vitals, and one job: converting visitors into consults.
Explore →Rank in Google and get cited by AI answer engines. Technical SEO, content clusters, schema, and entity strategy.
Explore →Procedure-level campaigns with negative keyword discipline, call tracking, and cost-per-consult accountability.
Explore →Doctor content, patient education, testimonials, and YouTube — shot and edited in our 4K studio.
Explore →Map pack dominance, Google Business Profile optimization, reviews strategy, and multi-location architecture.
Explore →Landing pages, self-test funnels, form strategy, and analytics that find where consults leak — and fix it.
Explore →Phone training, coordinator scorecards, capacity planning, and the operations that turn leads into revenue.
Explore →High-consideration procedures need marketing that understands clinical nuance, patient anxiety, and ticket economics. These are our home fields.
Vision / 01Full-practice growth across refractive, cataract, cornea, retina, and dry eye service lines.
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Vision / 02Self-test funnels, cost content, and ad systems that fill refractive coordinators' calendars.
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Vision / 03Patient education that lifts premium lens conversion — EDOF, trifocal, light-adjustable.
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Dental / 01New patient flow for general, family, and multi-location practices — search, ads, and local SEO.
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Dental / 02High-value case acquisition for veneers, full-arch, Invisalign, and smile makeovers.
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Elective / 01Med spa, aesthetics, and cash-pay specialty care — marketing built for consumer healthcare decisions.
See the playbook →Every engagement follows the same proven route — mapped, measured, and visible to you at every elevation.
Website, search visibility, ads, tracking, and funnel — a full diagnostic of where growth leaks.
A procedure-level growth plan with targets, budgets, and the route to hit them.
Pages, campaigns, content, schema, and video — produced fast with AI, finished by hand.
Tracking verified, calls recorded, dashboards live before a dollar of media spends.
Weekly iteration on keywords, creative, landing pages, and cost per consult.
Double down on what books patients — new locations, new service lines, new records.
Most agencies bolt AI onto old workflows. We rebuilt ours around it — then put 19 years of healthcare judgment in charge of every output.
Competitive and keyword research that took weeks now takes days — so strategy starts sooner.
AI drafts, healthcare marketers refine, doctors approve. More content without compliance risk.
Signal analysis across campaigns finds wasted spend and winning audiences early.
Content engineered so AI search engines understand, trust, and cite your practice.
Most agencies report clicks. We model patients and revenue. Pick your procedure, set your numbers, and watch the funnel resolve in real time — the same break-even math we run for every Denali client.
Illustrative model based on your inputs and typical Denali engagement benchmarks. Your full forecast includes specialty-specific benchmarks, seasonality, and a market-level opportunity audit. Not a guarantee of results.
Every engagement is tracked to the metric that matters: patients in chairs. Representative outcomes below.
Want the numbers behind these? Ask for the case studies →
Our in-house 4K studio produces the assets that build trust before the first phone call — doctor explainers, patient testimonials, procedure education, and YouTube content engineered for search.
Paul founded Denali Creative — formerly Stubenbordt Medical Marketing — to give ophthalmology and elective healthcare practices a marketing partner who actually understands the exam lane, the surgical calendar, and the economics of elective care.
He has worked in ophthalmology since 2001, with deep expertise across marketing, staff sales training, optometric outreach, business development, practice management, and clinical operations. That range is why Denali's strategy is built on how practices actually run — not on generic marketing playbooks.
A recognized voice in the field, Paul lectures and contributes for ophthalmic organizations, national conventions, and healthcare publications, and produces The Marketing Doctor — sharing the thinking that keeps practices ahead of the curve.
A healthcare marketing agency helps medical, dental, and elective surgery practices attract and convert patients. Denali combines SEO and answer engine optimization, Google Ads, medical website design, video production, and conversion strategy — all built for healthcare compliance, patient psychology, and procedure-level economics.
Elective procedures like LASIK, premium IOL cataract surgery, and cosmetic dentistry have unique patient journeys, long consideration windows, and high lifetime value. Since 2006 we've focused exclusively on these specialties — so strategy is informed by real procedure economics, not generic templates.
Answer engine optimization (AEO) makes your practice the answer when patients ask AI assistants questions like "how much does LASIK cost" or "best implant dentist near me." As AI search grows, practices optimized only for traditional SEO lose visibility. We structure content, schema, and architecture so both Google and AI engines cite your practice.
AI accelerates research, content production, ad optimization, and conversion analysis — but every strategy is directed by humans with 19+ years of healthcare marketing experience. Faster insight, more content velocity, smarter spend, none of the generic AI sameness.
Start with a free practice marketing audit or book a strategy call. We review your website, search visibility, advertising, and patient acquisition funnel — then map a growth plan specific to your specialty and market.
Start the climb
Get a free, no-pitch audit of your website, search visibility, and patient acquisition funnel — or go straight to a strategy call.