A healthcare marketing agency, and nothing else.

Since 2006, Denali has worked exclusively with medical, dental, and elective practices. That focus is the whole point — our strategy is built on procedure economics and patient psychology, not generic marketing playbooks borrowed from other industries.

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Years in healthcare marketing

Founded

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Healthcare client roster

In-house video production

2001

In ophthalmology since

The founder

Paul M. Stubenbordt

Paul founded Denali Creative — formerly Stubenbordt Medical Marketing — to give ophthalmology and elective practices a partner who actually understands the exam lane, the surgical calendar, and the economics of elective care.

He has worked in ophthalmology since 2001, with deep expertise across marketing, staff sales training, optometric outreach, business development, practice management, and clinical operations. A recognized voice in the field, he lectures and contributes for ophthalmic organizations and national conventions, and produces The Marketing Doctor.

That range is why Denali's strategy is built on how practices actually run — not on templates borrowed from other industries.

Watch The Marketing Doctor →

What we believe

Three convictions that shape everything we do.

BELIEF / 01

Specialization beats breadth

An agency that does everything for everyone understands no one deeply. We chose healthcare, and within it the elective procedures we know cold.

BELIEF / 02

AI is a tool, not a strategy

We rebuilt our workflows around AI for speed and scale — then put 19 years of human judgment in charge of every output. Fast, never generic.

BELIEF / 03

Patients in chairs, not clicks

Vanity metrics don't pay for equipment. We measure consults, procedures, and cost per acquired patient — the numbers that actually matter.

Where our depth comes from

Two decades inside the practices we serve.

Our work spans the full range of running and growing a specialty practice — which is why our marketing is grounded in operational reality.

Marketing strategySEO & AEOGoogle Ads & paid mediaMedical website designVideo productionLocal SEOConversion optimizationSales & phone trainingOptometric outreachBusiness developmentPractice managementClinical operations

Who we serve

Deep in a few specialties, not spread across all of them.

Start the climb

Let's grow your practice together.

Book a no-pitch strategy call, or request a free audit of your marketing and patient funnel.

Book a strategy call → Request a free audit