Demand, not referrals
Refractive volume comes from generating consumer demand. We build the search, social, and ad presence that creates it in your market.
LASIK is a consumer decision, not a referral. So we market it like one — candidacy self-tests, honest cost content, and tightly run ads that send qualified, ready-to-book patients straight to your refractive coordinator. Tracked to consults and procedures, never clicks.
They compare, they Google the cost, they read reviews, and they hesitate. Marketing that ignores that journey leaves consults on the table. We meet them at every step.
Refractive volume comes from generating consumer demand. We build the search, social, and ad presence that creates it in your market.
Hiding price suppresses conversion. We present pricing and financing in a way that builds trust and pre-qualifies leads for coordinators.
Self-test funnels deliver qualified, engaged patients — so your refractive coordinator spends time converting, not chasing.
An interactive quiz that draws prospects in and captures qualified leads better than any form.
Transparent pricing, financing, and outcome content that answers the questions that stall a decision.
Google Ads and refractive search visibility that put you in front of patients actively considering LASIK.
Fast, friction-free booking and coordinator support that turns interest into a scheduled procedure.
Refractive-intent campaigns with call tracking and cost-per-consult accountability.
Rank and get cited for "LASIK cost," "LASIK near me," and candidacy searches.
Candidacy quizzes and landing pages engineered to convert interest into consults.
Patient testimonials and doctor explainers that build trust before the consult.
High-converting refractive pages with cost transparency and clear booking paths.
Phone and conversion coaching that lifts consult-to-procedure close rates.
Representative outcomes from refractive engagements. Real numbers available on a call.
LASIK is fully elective and consumer-driven, so effective marketing combines a self-test or candidacy quiz funnel, honest cost-transparency content, tightly managed Google Ads, and a fast consult-booking experience. We build the whole system and track it to consults booked and procedures performed, not clicks.
Cost is the number one question refractive patients have, and avoiding it usually lowers conversion. We help practices present pricing and financing in a way that builds trust and pre-qualifies leads, so coordinators spend time on patients who are ready.
It's a short online candidacy quiz that engages a prospective patient, captures their information, and routes qualified leads to a consult. It converts far better than a generic contact form because it gives the patient immediate value and gives the coordinator a warm, qualified lead.
LASIK is elective and cash-pay, so the focus is demand generation and filling the refractive coordinator's calendar. Cataract is insurance-adjacent, so the opportunity is premium IOL conversion through patient education. The funnels, messaging, and metrics are different, and we build them separately. See cataract marketing →
Book a no-pitch strategy call, or request a free audit of your refractive funnel.