Procedure economics, not guesses
Refractive ticket value, premium IOL upgrade margins, payor mix — our strategy starts where your revenue actually comes from.
From LASIK and premium IOL to cornea and dry eye, Denali markets every service line the way it actually converts — informed by procedure economics, refractive coordinator workflows, and 19+ years inside eye care. Not a generalist agency that also does ophthalmology.
A LASIK patient and a cataract patient are at completely different points in their lives, budgets, and decisions. Generic agencies treat them the same. We don't.
Refractive ticket value, premium IOL upgrade margins, payor mix — our strategy starts where your revenue actually comes from.
We audit and fix what happens after the click — refractive coordinator call handling, web lead response, and consult-to-surgery conversion.
Premium lens content and doctor video that lift IOL upgrades and refractive self-test completion — the assets that turn research into surgery.
Refractive / 01Self-test funnels, cost transparency, and ad systems that fill refractive coordinator calendars.
See the playbook →
Cataract / 02Patient education that lifts premium lens conversion — EDOF, trifocal, light-adjustable.
See the playbook →Medical / 03Medical-service-line growth and referral capture across keratoconus, dry eye, and retina.
Talk to us →Rank in Google and get cited by AI engines for refractive and cataract searches.
Procedure-level campaigns with call tracking and cost-per-consult accountability.
Fast, trust-building sites engineered to convert visitors into booked consults.
Doctor explainers and patient education shot in our in-house 4K studio.
Map pack dominance and Google Business Profile optimization for every location.
Coordinator phone training and conversion coaching that turn leads into surgery.
Representative outcomes from ophthalmology engagements. Real numbers available on a call.
It helps eye care practices attract and convert patients for both medical and elective procedures. Denali combines SEO and AEO, Google Ads, medical website design, and video — built around the real economics of LASIK, cataract, premium IOL, cornea, and dry eye care.
LASIK is fully elective and consumer-driven, so marketing focuses on self-test funnels, cost transparency, and filling refractive coordinator calendars. Cataract is insurance-adjacent, so the opportunity is premium IOL conversion — education that lifts upgrades to EDOF, trifocal, and light-adjustable lenses. We build different funnels for each.
Ophthalmology is our core specialty, alongside dental and elective healthcare. We've worked exclusively in healthcare since 2006, so our strategies are informed by procedure economics and patient psychology — not generic marketing templates.
We measure what matters: qualified leads, consults booked, procedures performed, cost per acquired patient, and premium lens conversion — not vanity metrics like clicks or impressions.
Book a no-pitch strategy call, or request a free audit of your SEO, ads, and patient funnel.