We are excited to share that Paul M. Stubenbordt of Denali Creative – A Stubenbordt Company has been selected to present at the 2026 ASOA Annual Meeting in Washington, DC.

Paul’s session, “The Complete Guide to Filming and Editing Video: Practical Basics for Content Creation, Patient Engagement, and Digital Marketing Success,” will be presented on April 10, 2026, from 2:45–3:45 PM at the Walter E. Washington Convention Center.

Why Video Matters for Ophthalmology

This is a timely topic for ophthalmology practices, especially those focused on refractive surgery. Video has become one of the most important tools in modern healthcare marketing because it helps practices connect with patients in a way that is clear, personal, and easy to understand. In a world where attention is limited and competition is high, video gives practices a stronger way to explain procedures, build trust, and stay visible across multiple platforms.

For refractive surgery practices, that matters more than ever. Procedures like LASIK, EVO ICL, refractive lens exchange, and premium cataract options often require a higher level of education and patient confidence before someone is ready to schedule a consultation. Patients are not just looking for a provider. They are looking for reassurance, expertise, and answers. Video helps deliver all three.

Beyond Social Media

It also plays a critical role far beyond social media. Yes, video is one of the most effective formats for platforms like Instagram, Facebook, YouTube, and TikTok. But it is also increasingly important for patient education, website engagement, brand positioning, and Answer Engine Optimization (AEO). As patients rely more on AI-driven search experiences, voice search, and conversational tools to find information, practices need content that is easy to understand, easy to surface, and genuinely helpful. Video supports that shift by making complex topics more accessible and more engaging.

A well-done video can answer frequently asked questions, reduce anxiety, explain technology, introduce doctors, showcase patient stories, and help differentiate a practice from competitors. It can be used throughout the patient journey, from awareness and consideration to consultation and conversion.

What to Expect from the Session

Paul’s ASOA presentation will focus on practical, real-world strategies for creating better video content without overcomplicating the process. The session is designed to help ophthalmology administrators, marketing teams, and practice leaders better understand how to approach filming, editing, equipment, workflows, and content strategy in a way that supports both patient engagement and business growth.

At Denali Creative, we have seen firsthand how effective video can be when it is used intentionally. It is one of the strongest tools a refractive surgery practice can invest in because it combines education, trust, visibility, and conversion into one powerful medium.

We are honored to be part of this year’s ASOA program and look forward to connecting with attendees in Washington, DC.