Denali Creative Launches “The Marketing Doctor” on YouTube: A New Resource for Ophthalmology Marketing, Business Development, and AI
If you work in ophthalmology—whether you’re an owner, administrator, surgical director, counselor, optometric liaison, or part of a leadership team—you already know the truth: running a high-performing practice requires more than excellent clinical outcomes. Growth depends on systems. Messaging. Patient education. Reputation. Referral relationships. Digital presence. And the ability to execute consistently, month after month.
That’s why we’re excited to announce the launch of our brand-new YouTube channel:
The Marketing Doctor
Handle: @AIMarketingDoc
Created by: Denali Creative
This channel is built specifically for the ophthalmology space, with a practical focus on business development and marketing systems that drive real volume, not vague theory.
Watch the First Video Below
If you work in ophthalmology and want stronger, more consistent growth—subscribe to The Marketing Doctor (@AIMarketingDoc) and watch Episode 1 today:
https://youtu.be/fBJbGNPzUFE?si=S8Tlpes1zJYZiUaP
What is The Marketing Doctor?
The Marketing Doctor is a YouTube series dedicated to the marketing and business development side of ophthalmology—how practices actually grow in competitive markets, how teams structure a premium patient experience, and how leadership builds sustainable momentum without relying on guesswork.
At Denali Creative, we work closely with elective-medicine practices, and we’ve seen the same pattern repeatedly: the practices that win are not always the ones spending the most money—they’re the ones executing the right strategy with operational discipline.
This channel is designed to help you do exactly that.
AI is not the future. It’s the now.
A core theme of The Marketing Doctor is simple: AI is no longer a “someday” technology. It’s a right-now competitive advantage. The practices and marketing teams who learn to use AI responsibly and effectively will move faster, operate leaner, and make better decisions.
That’s why we’ll cover AI in a practical, real-world way—beyond hype—focused on workflow, efficiency, and measurable outcomes.
Here are just a few of the AI-driven topics you’ll see on the channel:
AI SEO for ophthalmology practices
SEO is changing fast, and AI is reshaping how content is created, structured, and optimized. We’ll cover how to use AI to:
- Build service-line and location content at scale (without sacrificing quality)
- Improve on-page SEO, internal linking, and topical authority
- Strengthen E-E-A-T signals with better structure and supporting content
- Identify quick-win gaps and prioritize pages that drive consults
AI image and video generation for marketing
High-quality creative is a growth lever—but traditional production can be slow and expensive. We’ll break down how AI can accelerate:
- Image generation for ads, landing pages, and blog content
- Video generation concepts and workflows for short-form and long-form content
- Creative testing at scale (more variations, faster iteration)
- Brand consistency and compliance considerations in healthcare marketing
How to analyze reports with AI
Most practices have dashboards, call logs, ad reports, GA4, and conversion data—but turning data into action is the real challenge. We’ll show how to use AI to:
- Summarize performance reports and identify what matters
- Spot trends in lead quality, call outcomes, and conversion drops
- Turn messy data into clear executive summaries and action items
- Build repeatable “weekly reporting” and “monthly insights” workflows
The future of AI phones and patient conversion
The next wave of patient acquisition is not just ads—it’s what happens when a patient calls or texts. We’ll talk through the real implications of:
- AI phone systems and call intelligence
- After-hours lead capture that still feels human
- Coaching and QA for call handling using AI insights
- How “AI-assisted” front desk workflows can improve conversion without losing warmth
AI marketing automations and patient acquisition workflows
Automations are where practices can win back time and reduce leakage. We’ll cover how AI can support:
- Lead routing and follow-up systems
- Nurture sequences for cataract, refractive, and premium lens candidates
- Review generation workflows that improve reputation consistently
- Operational automations that reduce admin load and improve patient experience
Our goal is to keep it practical: what tools matter, what workflows work, and how to implement AI in a way that improves speed, quality, and consistency.
Why we launched this channel now
Ophthalmology is evolving quickly. Patients are more informed, more skeptical, and more price-sensitive—yet still willing to invest in premium care when it’s presented ethically and effectively. At the same time, competition has intensified:
- More practices are investing in Google Ads, SEO, and social
- Premium IOL and refractive lens messaging is everywhere
- Optometric referral networks are more relationship-driven than ever
- Reviews, reputation, and patient experience are now growth levers—not afterthoughts
In this environment, the old approach—“run ads and hope it works”—is not enough.
The Marketing Doctor exists to give ophthalmology teams a clearer playbook—now including how to leverage AI in the real world.
What we’ll cover on The Marketing Doctor
In addition to our AI focus, the channel will consistently deliver practical guidance on:
- Ophthalmology marketing strategy and positioning
- Patient acquisition systems and lead conversion
- Google Ads for ophthalmology (structure, budgets, landing pages, tracking)
- SEO for eye care practices (service line + location dominance)
- Optometric referral growth and outreach strategy
- Premium IOL and refractive messaging that supports confident decisions
- Operations and staffing structure that protect patient experience
Watch Episode 1: A candid conversation on running a high-performing cataract practice
Our first episode is live now, and it sets the tone for what this channel is about: real insights from real ophthalmology professionals.
Watch Episode 1 here:
https://youtu.be/fBJbGNPzUFE?si=S8Tlpes1zJYZiUaP
In this episode, we sit down with Elizabeth Wagner, Surgical Director at Insight Eye Center in Mentor, Ohio, for a practical conversation about what it takes to run an efficient, high-performing cataract practice—without relying on heavy marketing spend.
Who this channel is for
The Marketing Doctor is built for people who live in the real world of ophthalmology practice growth, including:
- Ophthalmologists and practice owners
- Administrators and executive directors
- Surgical directors and ASC leadership
- Patient counselors and refractive teams
- Optometric liaisons and outreach staff
- Marketing managers inside practices
If your job touches growth, volume, patient experience, or premium conversion, this channel is for you.
Subscribe and follow along
If you want practical content on ophthalmology marketing, business development, SEO, Google Ads, referral growth, and AI-powered workflows, subscribe here:
YouTube: The Marketing Doctor – @AIMarketingDoc
Episode 1: https://youtu.be/fBJbGNPzUFE?si=S8Tlpes1zJYZiUaP
About Denali Creative
Denali Creative is a marketing and growth agency focused on elective medicine, with deep experience supporting practices in ophthalmology, dentistry, and other competitive healthcare categories.
We help practices grow through strategy and execution across:
- Branding and positioning
- Websites and landing pages built for conversion
- SEO content systems
- Google Ads and paid acquisition
- Tracking, attribution, and lead quality optimization
- Optometric outreach support and referral enablement
- High-end video and content production
- AI-driven marketing workflows and automation systems
