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Google Ads / PPC

Ads measured in consults, not clicks.

We run procedure-level Google Ads with call tracking and conversion data wired in, so every dollar maps to a booked consult or a phone call — not a vanity click. Tight management, ruthless about cost per acquired patient.

Why it matters

Most healthcare ad spend is flying blind.

Without call tracking and conversion data, you're optimizing for clicks while real patients call and go uncounted. We close that gap so spend follows results.

Procedure-level campaigns

Separate strategies for LASIK, cataract, implants, and more — each with its own economics and messaging.

Call & lead tracking

Every call and form mapped back to the campaign, so you see true cost per consult.

Cost-per-patient focus

We optimize toward acquired patients and ROI, not impressions or click volume.

What's included

What a Google Ads engagement includes.

  • Account audit and restructure
  • Procedure-level campaign builds
  • Call tracking and conversion setup
  • Landing page and offer alignment
  • Negative keyword and budget management
  • Transparent monthly performance reporting
How it works

How we run paid media.

01 / AUDIT

Assess

Review or rebuild the account around procedures and real conversions.

02 / WIRE

Track

Set up call tracking and conversion data so results are visible.

03 / LAUNCH

Run

Tightly managed campaigns aligned to high-converting landing pages.

04 / OPTIMIZE

Refine

Cut waste, scale winners, and drive down cost per patient.

Questions

Google Ads & PPC, answered.

By cost per consult and cost per acquired patient — not clicks or impressions. We wire in call tracking and conversion data so you can see exactly what each campaign produces.

Yes. Ads only convert if the page they point to does. We align landing pages and offers with each campaign so the click actually becomes a booked patient.

It depends on your market, procedures, and goals. On a strategy call we'll model realistic cost-per-lead and budget ranges for your specialty and area before you commit a dollar.

Start the climb

Ready to make every ad dollar count?

Book a no-pitch strategy call, or request a free audit of your marketing and patient funnel.