The exact hiring scorecard we use with surgical practices — 8 weighted competencies, non-negotiable hard stops, behavioral interview prompts, and decision bands that take the guesswork out of the interview.
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Summit · 20,310 ft · Healthcare marketing since 2006
Empathy, communication, and warmth carry 3× weight. LASIK knowledge is trainable — personality isn't.
A 1 or 2 on any non-negotiable ends the conversation — regardless of the total. No rationalizing past it.
Type a 1–5 and the points and total calculate themselves. Evidence fields keep every score honest.
Page two gives you behavioral questions for every trait — plus clear hire / second-interview / pass thresholds.
“Hire for personality. Train for everything else.”
Your coordinator is the highest-leverage seat in the refractive funnel. Every consultation they touch either becomes surgery — or doesn't. This scorecard keeps the interview focused on the traits that actually move that number.
The Marketing Doctor breaks down ophthalmology practice growth every week — refractive marketing, coordinator training, and the numbers behind it.
